Focus of the Capstone Project Paper
You work for a consulting company that has been hired by a wealthy investor who is interested in buying a new business. This investor has asked your company to provide an analysis on the industry of this new business venture, along with recommendations for companies operating within the industry.
Select one industry (and at least two companies operating within that industry) for analysis. Address the following elements: 1.Identify external environmental forces in the remote environment that are likely to impact the industry within the next three years. 2.How will these changes likely impact the companies you have chosen for analysis? 3.Analyze the industry using Porter’s Five Force Model (another model may be used if approval is secured from the instructor). 4.Make at least two strategic choice recommendations for companies to successfully deal with the forces operating within the industry at the present time and in the near future.
Writing the Capstone Project Paper The Paper: 1.Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved style guide. Pages less than seven pages in length and more than ten pages in length will have two (2) points deducted from the final score for each page under or each page over, exclusive of Appendix, References, Exhibits, etc. 2.Must include a cover page that includes: ◦Name of paper ◦Student’s name ◦Course name and number ◦Instructor’s name ◦Date submitted
3.Must include an introductory paragraph with a succinct thesis statement. 4.Must address the topic of the paper with critical thought. 5.Must conclude with a restatement of the thesis and a conclusion paragraph. 6.Must use APA style as outlined in the approved style guide to document all sources. 7.Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved style guide. ‘
In addition to the paper, you will develop a PowerPoint presentation on the industry with recommendations for companies competing in the industry. The PowerPoint presentation should provide: 1.An introductory section which outlines the topics to be presented in the paper and the presentation. 2.Highlights of the major points from each section of your paper. 3.Your recommendations to the companies as well as the projected results of those recommendations. 4.A slide which concludes the presentation by summarizing the topics covered.
Avoid including large sections of text within your presentation. The PowerPoint is meant to complement the paper by providing a high level overview. It should not be a word-for-word duplicate of your paper