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Marketing and the Health Care System

Assignment 1: Marketing and the Health Care System

“JOHN HOPKINS HOSPITAL”

Select a health care provided with which you are familiar and talk about the following:

1. Determine the direct impact of marketing for the health care provider you selected.

2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.

3. Outline a marketing strategy for the health care provider you selected.

4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Describe the health care system and the role of marketing.

Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.