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Using interactive online media as a pedagogical tool

Web 2.0 applications are now ubiquitous and are no longer the preserve of the young. The groups and communities that spring up in online social spaces are ones where the members have some sort of connection or shared interest. Some initiatives exist (particularly in distance education) to create learning communities and this is sometimes seen as equally necessary in traditional learning institutions where students follow modular programmes. How might the existing web mechanisms, particularly in the area of social networking, be used to build learning communities and advance pedagogy?