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You have been asked by the owner of a SME (small and medium-sized enterprise) retail business operating on the high street to help them to make

You have been asked by the owner of a SME (small and medium-sized enterprise) retail business operating on the high street to help them to make the decision about the future of their business. As a result of challenging trading conditions and increasing o
The Scenario
You have been asked by the owner of a SME (small and medium-sized enterprise) retail business operating on the high street to help them to make the decision about the future of their business. As a result of challenging trading conditions and increasing overheads the owner is considering that they might be better placed to expand the business by moving from traditional commerce to e-commerce i.e. taking the business fully online and abandoning their physical presence on the high street.
Your task is to write a briefing document (minimum of 1500 words and an absolute maximum of 1,600 words) for the owner that will help them to make the final decision and to also contribute key points to the Business Development Plan that they are putting together to set out the future growth of the business.
The type of businesses that you should consider can be found on the Gloucester Road, in Bishopston, Bristol 7. For examples of the wide variety of businesses that operate there see http://gloucester-rd.co.uk/business-listings/ orhttp://www.lovegloucesterroad.org.uk/companies/. Please note that both are listings sites and not all of the business on the Gloucester Road has chosen to be included so you will also benefit from a visit to the area to locate further possible businesses. The Gloucester Road also has many pleasant cafes, eateries and bars for you to enjoy!
Structure of your briefing document
After a brief opening description of your chosen business (no more than 200 words) you should discuss the key pros and cons for moving the business fully online.
In considering the advantages and any possible disadvantages think about: the main differences between traditional and virtual organizations, how these might impact on the structure and management of the business and the key information technology resources that will be necessary to run a virtual business.
Conclude with a clear recommendation to the owner.